Digital marketing is promoting goods and services online using digital technologies through devices such as phone Apps, display advertising, online ads, emails, social media, blogs, affiliate marketing, and others. With the aid of digital marketing, businesses can reach a specific audience and convert these ads to sales.
Olaotan Richard, CEO Aims Digital Network, notes that the world is fast moving from offline to online, and traditional media of communication and product promotions are fast being replaced by online promotions. Identifying the best way to leverage and maximize digital media should be every company’s goal. One of such ways is the use of Search Engine Optimization (SEO).
Search Engine Optimization (SEO) is a digital process that helps make your web presence easily identifiable and easy to categorize. It is what the best SEO company in London, Toronto, Canada, or anywhere else in the world would do. With SEO, your customers and potential customers can easily find your business among thousands of other businesses.
Aims Digital Network notes that SEO is an essential part of digital marketing because it facilitates online promotions. With SEO, certain changes are made to your website design and web content that will make your organization or business site rank high in various search engines through the use of relevant keywords and phrases. What this means is that your website and web content will be speaking the same language as your potential visitor base using SEO keywords that help connect searchers to your site. It is finding ways to further increase your site’s appearance in web visitor’s search result, while also getting your site as high up as possible on Google search result pages.
For a well-rounded and balanced online promotion, you need to have an organized search strategy. There are three types of SEO that you will need for this. They are: on-page SEO, technical SEO, and off-page SEO. You will easily organize and execute promotion plans strategically by breaking down and working your search strategies around these three categories.
Aside from keywords and phrases, there is also the use of Meta description. A meta description is simply a snippet of about 150 to 155 characters that summarizes the content of a page. Meta description is what is displayed by search engines when a phrase being searched for by web visitor is found within the content of your Meta description. Therefore, it is also important to optimize contents of a Meta description for on-page SEO.
There are also title tags. Title tags are HTML elements that help to specify the title of a web page. They are the clickable headlines displayed on search engine result pages and are essential for Search Engine Optimization and social sharing.
It is worthy of note that Google and Facebook generate more revenue than any traditional media company. Why is this so? Well, because they control more viewers, they have the attention of your potential customers. It is, therefore, left to you and your organization to maximize this online promotion platform and create a massive awareness or sit back and watch the world leave your business behind.